I’m Ellen G Lo

E-commerce Marketing leader with 12+ years of proven success driving significant growth and profitability across B2C/B2B digital teams at technology companies

Artist and Muralist

Digital creator of AskMeSF.com

Professional Work Experience

B2C/B2B/B2B2C, Consumer Goods, Healthcare, Publishing, Consulting, Startups
BSBA at Washington University in St. Louis

Head of Online Marketplaces | Victorinox

Sept 2020-Aug 2024

• Directly reported to the President and executed strategic initiatives to create premium
brand positioning and align pricing for the end consumer
• Drove $20M in annual revenue on Amazon US and Canada and led annual vendor negotiations through 3 price increases with no change in terms
• Spearheaded onboarding for an exclusive sales partner by coordinating forecasting, ordering, operations, and finance teams, improving gross margin by 28% in 2023
• Relaunched Walmart sales channel, achieving 491% YoY growth and securing first-ever in-line reviews with Walmart cutlery store buyers

Head of Marketing | Spire Health

Jun 2018-Mar 2020

• Managed global go-to-market strategy for the flagship product, Spire Health Tags, resulting in a 10x increase in online sales within the first month
• Increased website conversion rates 3x through a data-driven approach, incorporating customer insights from focus groups and implementing iterative checkout page redesigns
• Generated a 20% YoY revenue increase with the launch of a premium subscription offering in collaboration with engineers, UX designers, and data science teams
• Designed retail packaging of Spire Health Tags distributed globally at Apple stores

Director of E-commerce | Ashley Chloe & Rowkin

Oct 2016-Jun 2018

• Led a team of 7 to achieve $10M in Ecommerce sales within 2 years and evolved the Rowkin brand into a top seller on Amazon, Best Buy, Target, Walmart, and eBay
• Created Rowkin.com website and generated 1M+ sessions within the first year through continuous A/B testing and heatmap optimization
Increased retention rate by 10% by using a CRM to offer loyalty program incentives
• Grew subscribers by 1,433% within 1 year by scaling our customer acquisition strategy

Senior Product Manager | HarperCollins Publishers

May 2012-Jun 2016

• Delivered customer journey and wireframes for global E-commerce systems for 80,000 books, yielding over $0.5M in targeted sales
• Drove a 20% lift in purchases through data-driven cart and product page redesigns based on customer feedback analysis
• Developed and implemented a new e-book giveaway platform and operational process, resulting in a 91% reduction in publicity and marketing costs

Consultant | Accenture

May 2008-May 2012

• Oversaw 4-person team to address key business needs and improve delivery service standards
• Automated recurring SQL-based application status reports, reducing workload by 0.25 FTEs

My Passion Side Project

Ask Me SF

Sparking joy for San Francisco.

I created a website (askmesf.com) to counter the doom loop narrative and spark some positivity about San Francisco.

Ask Me SF

The website is also a learning opportunity for me to hone my skills in content creation and determine how best to utilize SEO / SEM with tools like Ahrefs, SEM Rush, Chat GPT, WordPress, and more.

My Skills / Technology & Certifications

E-Commerce / Online Marketplaces

Shopify, Magento, Digital River, Recurly, Amazon Pay, Stripe, Shopify Payments, Buy with Prime

Amazon (Vendor Central + Seller), Walmart, Target, eBay

Digital Marketing

Affiliate, Influencer, SEO/SEM, Ads (Google, Facebook, Amazon, Hootsuite), Email Marketing (Klaviyo, Mailchimp), A/B Testing (Optimizely, Hotjar), CMS (WordPress), Data Analysis (Google Analytics, Advanced Excel, Customer.io), CRM

Certifications

Six Sigma Green Belt
Certified Scrum Product Owner

More about Me

Right now I’m learning…

Chinese brush painting and printmaking. I minored in Graphic Design in College and enjoy embracing my creative side.

What I do when I’m not working…

I enjoy road cycling, dabbling in art, and cooking elaborate meals.

I’m excited to work with people who…

Are passionate about the company mission, hard-working, and fun!

I’m excited to work for a fast-growing company because…

This is where I thrive best! I love when teams aren’t afraid to go for it and quickly pivot when data shows it doesn’t work out.

Recommendations from LinkedIn

Ellen joined a fast paced and forward thinking company in the midst of many changes and one would think she had been there for ages. The humor and knowledge she brings to the table made for great conversations and even better resolutions. While working with her we continued expansion into multiple other marketplaces successfully and with a significant increase to sales. Ellen is always able to ensue growth and goals are met in an organized and logical manner.

Aida

I have had the pleasure to work with Ellen for over a year now. I have witness her grown into a strategic planning manager with exceptional business acumen. She has been instrumental in delivering quality work and detail oriented in pre-season strategic planning. Ellen has an accomplished analytical lens to managing business during the season to ensure financial success for the organization. She demonstrates deep sensitivity for design, which allows her to delivery creative branded solutions. As a manager of others, Ellen is a conscientious leader who diligently works to develop her reports, enhance their strengths, and improve their weaknesses. I can not speak highly enough about my experience working with Ellen and she would be a tremendous value add to any company.

Raashida

While working for Ellen, she displayed a positive “can do” attitude and was always willing to lend a helping hand. This fostered a positive and energetic working environment. Ellen could be counted on to effectively manage the team while producing high quality work for very challenging clients that required a lot of support. Overall, Ellen was a great team leader that would effectively teach, assist, and manage the team to ensure that client deliverables were met in a timely manner.

Alan

My Art Portfolio

Contact Me

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